Avetta Rebrand (2025)

Avetta is a supply chain risk management platform that helps global enterprises and their suppliers build safer, stronger, and more resilient supply chains. As the business evolved, the brand needed to shift from being perceived as a transactional platform to a trusted strategic partner—reflecting its role in helping customers show up ready for every job.

As part of the brand refresh, I played a key role in expanding and refining the visual identity. I led the early creative exploration, developed the colour and icon systems, and authored the brand guidelines that brought the new identity together. These foundational elements established a flexible design system that could be applied consistently across the brand, giving Avetta a clearer, more confident visual language for the future.