Supply Chain Diversification

DHL developed a thought leadership report exploring supply chain diversification in response to the global disruption caused by the pandemic and ongoing geopolitical uncertainty. The challenge was to communicate a complex, interconnected topic in a way that felt engaging, accessible, and visually compelling.

As Creative Lead, I shaped the campaign from concept through to delivery. Inspired by the maze-like complexity of modern supply chains, I developed the creative direction, storyboarded the campaign's hero animation, designed the editorial report, and led the rollout across the microsite, PDF, email, social media, and Microsoft Teams. Working closely with the client and a 3D artist, I coordinated production, contributed to the development of 3D assets, and ensured the campaign remained cohesive across every touchpoint.