My Guinness

Guinness partnered with food creators Original Flava to celebrate the deep-rooted connection between Guinness and Caribbean culture during London's Notting Hill Carnival. Centred around the brothers' nostalgic story of being introduced to Guinness Punch by their Nanny, the campaign celebrated family, tradition, and community through an authentic and relatable lens.

Commissioned by Platform13, I designed a series of large-format out-of-home assets that brought the campaign to life across more than 30 locations throughout London during Carnival weekend. Working within Guinness' global visual identity, I translated the campaign into bold, impactful outdoor creative that maintained the warmth and authenticity of the original story while delivering maximum visibility at scale. Photography by Ollie Trenchard.