PGIM Investments

PGIM Investments is a global investment manager providing actively managed investment solutions for financial advisors and institutional clients. In an increasingly volatile market, the challenge was to position PGIM as a trusted partner—giving advisors the confidence to navigate uncertainty with clarity.

Working as part of the creative team at Archetype, I helped develop the campaign platform across television, print, and digital channels. My role included concept development, storyboarding the campaign films, and designing layouts for a suite of integrated advertising assets, ensuring a consistent visual narrative across every touchpoint.